• Experienced group leader who has successfully managed cross discipline creative teams.
• Creative director with solid industry experience, developing unique and engaging concepts for leading national brands.
• Hands-on experience with all facets of design and technology spanning the digital landscape.
11/2010 - Present: Euro RSCG Life 4D | New York, New York - Creative Director
Oversee a digital creative team assigned to Novartis' CV franchise and Novartis Quo – a healthcare professional portal. Establish strategic direction, creative concepts, and UX recommendations. Serve as creative lead on Life 4D's innovation and proprietary mobile initiatives.
9/2008 - 11/2010: R/GA | New York, New York - Associate Creative Director
Supervised a visual design team charged with executing a variety of initiatives for Verizon Wireless’ mobile and online presence. Partnered with various agency disciplines to develop strategic direction, and deliver client facing presentations. Ensured quality executions meeting the highest industry standards for creative excellence.
1/2008 - 9/2008: CDMi Connect | New York, New York - Associate Creative Director
Managed an interactive design team across a number of health care related brands including Genentech’s Lucentis and Xolair and Pfizer’s Caduet, Professional Oncology Portal and Diversified Product line. Led pitch and response effort to successful new business award from Advanced Bionics.
8/2007 - 12/2007: R/GA | New York, New York - Art Director
Managed a visual design team responsible for Verizon’s retail experiences including an interactive kiosk system and digital signage executions. Developed user interface system for Verizon Wireless’ mobile devices. Managed online design efforts for Legg Mason’s asset management firms.
10/2006 - 8/2007: Y&R | New York, New York - Interactive Design Director
Directed digital design and integrated campaigns for a number of high profile clients, including Accenture, Abbot Laboratories, The United Negro College Fund, The United Nations, and Bacardi.
5/2006 - 9/2006: Alexander Interactive | New York, New York - Senior Art Director
Designed, directed and produced online initiatives for a variety of projects that span the e-commerce, consumer goods, publishing and event marketing sectors. Clients included Barielle Cosmetics, Pepperidge Farm, and Bestform Intimates.
1/2003 - 4/2006: Agent 16 | New York, New York - Senior Art Director / Interactive Group Leader
Managed and coordinated online and direct mail efforts in support of R.J. Reynolds' Camel, Salem and Winston brands. And designed, developed and produced interactive advertising units for Toshiba, Adelphi University and The New York Dept. of Education. Responsible for supervising brand teams, strategic planning, client presentations and hands-on design executions.
1/2001 - 1/2003: JET 1A | Brooklyn, New York - Designer / Owner Operator
Worked with agencies and managed a number of clients independently as a freelance designer. Projects ranged from identity development to interactive branding solutions. Clients included Ernst & Young, and Sprint.
11/2000 - 1/2001: Itopia Media | New York, New York - Senior Designer
Designed identity and intranet concepts. Developed pieces of external communications, and several website layouts for their parent company, www.mcy.com.
10/1998 - 11/2000: M/B Interactive | New York, New York - Senior Designer
Designed and developed a variety of online projects including Goldman Sachs' global recruiting efforts, www.gs.com/recruiting, Newsweek's media kit information, www.NewsweekMediaKit.com, and Finlandia Vodka's web-based advertising solutions.
12/1996 - 10/1998: FreeRide Media, LLC | New York, New York - Designer
Developed and maintained a large proprietary website, the original www.freeride.com, with a team of designers, writers and programmers.
5/1995 - 12/1996: Mezzina Brown | New York, New York - Jr. Art Director
Designed various print and collateral design assignments from concept through final execution and, in some cases, production. Clients included Newsweek and R.J. Reynolds.
5/1994 Bachelor of Fine Arts - Pratt Institute Brooklyn, New York
Refrerences available upon request.